Time to Ad-Venture, Take a Trip, and Discover Venture Capital


Startups and Innovation
Said El Mansour Cherkaoui, Ph.D. – February 1, 2022 8:51 pm
Executive Leadership Development Programs for Success

Jack Ma:
“If you put bananas and money in front of monkeys, the monkeys will choose the bananas because they don’t know that money can buy many bananas. If you offer WORK and BUSINESS to people, they will choose to WORK because most people don’t know that a BUSINESS can generate more MONEY than a salary.
One of the reasons why the poor are poor is because they are not trained to recognize business opportunities.
They spend a lot of time in school, and what they learn in school is to work for a salary instead of working for themselves.
Profits are better than salaries because salaries can allow you to make a living, but profits can generate a fortune.”
Entrepreneurial thinking, innovation, and new technologies are powering startups and creating business opportunities for savvy entrepreneurs, intrapreneurs, and investors.
Entrepreneurial thinking, innovation, and new technologies are powering startups and creating business opportunities for savvy entrepreneurs, intrapreneurs, and investors.
What You Need to Learn and to Know

Pre-seed to Exit program is designed for entrepreneurs looking to acquire direct experience in:
- Developing a plan for an investable project
- Accurately assessing the financing stage of a new venture
- Using a framework to develop a funding roadmap for a new business based on a venture development framework
- Identifying the right investor for a project at each development stage of the new venture
- Developing an effective pitch deck to secure funding
The earliest stage of funding a new company, the “pre-seed” stage refers to the period in which a company’s founders are first getting their operations off the ground. Working in a team environment, you will define a strategic position, understand how to evaluate investor fit, and develop a pre-seed funding round pitch for an actual business venture.
Module: Seed-Stage
Seed capital refers to the type of financing used in the formation of a startup. Funding is provided by private investors—usually in exchange for an equity stake in the company or for a share in its profits. Much of the seed capital a company raises may come from sources close to its founders including family, friends, and other acquaintances. Obtaining seed capital is the first of four funding stages required for a startup to become an established business. During this module, you will develop a pitch for seed-stage investors.
Module: Series A Funding 
Series A funding refers to an investment in a privately-held startup company, after it has shown progress in building its business model and demonstrates the potential to grow and generate revenue. Combining research, strategic planning, valuation methods, sociology, and storytelling, you will move into pitch development for series A investors.
Module: Series B Funding
Series B funding is the second round of funding for a company that has met certain milestones and is past the initial startup stage. Building on the Series A pitch, you will prepare a Series B funding pitch to investors.
Module: Exit
Understand how additional financing options become available for growth and expansion opportunities once a business has matured, as well as ways to evaluate acquisitions or mergers with other companies. You will also deconstruct pitches, and collaborate on a final pitch to complete the funding cycle.

AI Startups & Innovation Programme
The barriers surrounding expertise, networks, time, and methodologies to successfully create a new artificial intelligence startup.
Startups and Innovation are Disrupting Industries
Entrepreneurial thinking, innovation, and new technologies are powering startups and creating business opportunities for savvy entrepreneurs, intrapreneurs, and investors. But entrepreneurship is about more than just starting a company. It’s about technology, innovation, leadership skills, organizational design and leading in management. Startups need leaders with good leadership qualities to guide them through the stages of financing from pre-seed fundraising to seed investing to series A, B, and C to exit.
How to Get Funding for a Startup
In 2020, venture capitalists invested $300 billion in startups.1 However, VC firms receive over 1,000+ startup proposals a year,2 37% of which fail because they run out of money.3 In such a crowded and competitive marketplace, entrepreneurs need to cut through the clutter in order to get their venture funded.
Transformational Leadership Qualities
Startups need good leadership to guide them through the stages of financing. Entrepreneurs need to define a strategic position, develop a pre-seed funding pitch for their business venture, explore sources of funding, and develop a fundraising roadmap.

Stages of Venture Development and Financing
Some of the different rounds of startup funding include:
- Pre-seed funding – This is the earliest stage of funding when a company’s founders are getting their operations off the ground. During this stage, entrepreneurs need to define a strategic position, evaluate investor fit, and develop a pre-seed funding pitch for their business venture.
- Seed capital – This is the first of four funding stages that a startup goes through on its way to becoming an established business. It’s usually provided by private investors in exchange for an equity stake in the company. Much of the seed capital a company raises may come from sources close to its founders including family, friends, and other acquaintances.
- Series A – Series A funding happens after a startup demonstrates the potential to grow and generate revenue.
- Series B – Series B funding happens after a company is past the initial startup stage and has met certain milestones.
Startup Funding for Entrepreneurs
Funding a startup can be complicated. Entrepreneurs need to know how to make their venture more investible through the different startup funding stages, structure a project so it’s more appealing to investors, improve effective communication around investment merits, increase efficiency in the fundraising process, and improve the negotiated terms of funding.
Startup Innovation
Many startups are founded on technical innovations. The stages of innovation that a startup goes through are important. In the health tech innovation space, it’s vital to identify technology trends in the industry, including artificial intelligence and healthcare as well as machine learning and AI tools. When it comes to the success of an organization, technology for entrepreneurs is as essential as leadership training.
Innovation and Entrepreneurship
In today’s competitive market, companies need to implement strong innovation strategies to survive. Disruptive technologies and transformational innovation are creating opportunities for companies and entrepreneurs. From startup innovation to technical innovation to bottom-up innovation, smart innovation can get organizations where they want to go.
How Do Companies Implement a Disruptive Innovation Model?
Make innovation a priority. In 2021, 75% of organizations ranked innovation as a top 3 priority.4 Leaders at these companies recognize that implementing an innovation strategy is key to the success of their business. However, because of the rapid changes in innovative technology, companies face ever-changing challenges. 83% of executives believe that the digital transformation challenges they are facing today are different from the ones they faced two years ago.5 This is all the more reason for business innovation to become a priority.
Commit to innovation. Companies that develop an innovation strategy and consistently devote their resources and people to innovation are better positioned to thrive in today’s disruptive marketplace. Technological innovation, process innovation, and innovation systems are key. 77% of executives say that their technology architecture is critical to the success of their organization.6 And 90% of companies that outperform on innovation outcomes demonstrate clear C-suite ownership of the innovation agenda.
Transform investments into results. Innovation leadership coupled with solid product innovation strategies can lead to disruptive innovation. Innovative technologies like Artificial Intelligence (AI) are leading the way. 68% of executives expect to incorporate AI into their customer experience within the next two years.8Artificial Intelligence for Leadership
When designing an organization chart, putting together a management team, or deciding on the different types of organizational structure, it’s vital to learn Artificial Intelligence (AI). AI is an important leadership tool and should be at the top of any leadership skills list for managing organizations. Through leadership development and management training, executives can develop the qualities of a good leader and learn to harness the power of AI tools to successfully build, optimize, and manage high-performing teams.
How Can Leaders Implement AI Projects?
Artificial Intelligence can enhance human interactions, facilitate collaboration and strengthen innovation. 54% of executives say that AI tools have boosted their company’s productivity.9 Savvy leaders can use these AI tools to improve their organizational leadership skills. So how do leaders implement AI into their organization?
- Identify the problem you’re trying to solve, the processes that will be impacted, and the stakeholders who will be involved. It’s crucial to correctly identify the problem and not just the symptoms of that problem within your organization.
- Gain an understanding of the different types of Artificial Intelligence and the solutions they can offer. This will let you choose the AI tools to best solve your organization’s needs.
- Do a complete data inventory. It’s important to have enough current, high-quality data from a trusted source to train the algorithms. All of these things are important to ensure that the AI solutions you implement give you the best results possible.
- Make sure your entire organization is on board. In addition to getting buy-in from the people at the top, it’s important to educate the entire company so they can contribute to its success.
Sources:
- Crunchbase, ‘Global VC Report 2020: Funding And Exits Blow Past 2019 Despite Pandemic Headwinds’
- Money Crashers, ‘How to Get Money to Start a Business – 15 Startup Financing Options’
- Wilbur Labs, ‘Why Startups Fail | Lessons From 150 Founders’
- Boston Consulting Group, ‘Overcoming the Readiness Innovation Gap’
- Harvard Business Review, ‘5 Industries, 5 Strategies for Digital Resilience’
- Accenture, ‘Technology Vision 2021’
- Boston Consulting Group, ‘Overcoming the Innovation Readiness Gap’
- Harvard Business Review, ‘Making Customer Experience the Heart of the Enterprise’
- PricewaterhouseCoopers, ‘2018 AI Predictions’



