In today’s global environment, shaped by speed, competition, and shifting customer expectations, proximity to the U.S. market is a decisive strategic advantage. Establishing even a modest presence in the United States accelerates market understanding, builds customer trust, enhances responsiveness, and strengthens brand credibility.
Distance delays opportunities; proximity amplifies them. European SMEs increasingly view the U.S. as the most natural first step toward becoming global. Success requires clarity of purpose, intentionality, and the willingness to learn directly from the market.
